Two women talking at a desk

Get to know your supporters personally

Persona development enables you to step into the shoes of your various stakeholders and create experiences that connect and resonate with them.

Persona items, such as glasses, skiing and coffee

Understand what makes your supporters tick.

In a nutshell, creating personas enables you to figure out what your stakeholders are like as people. Know their interests, likes and dislikes. Armed with this knowledge, you can then engage and connect with them in a more meaningful way.

We'll work with you to create personas that you can reference when writing website copy, social media posts and other marketing comms materials, all with the goal of creating deeper connections with your stakeholders.

  • Research

    We work with you to define the core audience and functions of your charity and understand the key lines of communication.

  • Create

    Collaboratively we develop user personas for common stakeholders in your organisation, and creatively bring them to life.

  • Use!

    We coach your team and teach you how to maintain and use your personas to ensure that your comms are consistent and effective.

Get started with a persona development workshop.

We work with you to understand the needs of your most common stakeholders.

Contact us to get started

When done correctly personas act as a guiding star within your charity to help you consistently communicate in the right way with the right people. They enable you and your team to take a step back and see the bigger picture.

Our persona design service for charities engages and energises your staff, volunteers and service users, and leads to better internal and external communication.